Logos + Brand and Visual Identity. You need to stand out from the crowd with a unique Brand Identity.
Logos, Brand Identity and Visual Identity are essential elements to your business.
Brand Identity serves as the core identifier of your business – it encapsulates what makes your business unique and reflects its story or voice.
Visual Identity is the tangible representation of your brand. It encompasses all visual elements, including logos, associated artwork, graphics, and typography. These visual elements play a crucial role in shaping the overall identity of your business.
A logo by itself doesn’t wield the same power as when it becomes an integral part of a brand system. The brand system ensures consistency across all your creative materials, amplifying the impact and effectiveness of your brand identity.
We highly recommend developing a comprehensive brand strategy and system. This will serve as your guiding compass, helping you stay on message and project the best possible image that truly represents your unique identity.
Let’s Look at the Numbers:
75% say logos are the most recognizable brand identifier. (Source).
60% of people will avoid a company with unattractive logos regardless of how great their reviews are. (Source).
Brand loyalty is worth ten times more than a signal purchase. (Source)
Consistent Branding across all channels increases revenue. (Source)
50% of people are more likely to buy from brands whose logos they recognize. (Source).
FlashPointSurvival
Logo remake and Brand Guide.
The client wanted a brand guide to align social and marketing efforts, ensuring consistency across all channels. As part of this project they requested a subtle logo remake, maintaining its black color while opting for a bold logo-type to ensure instant readability even from a distance. Additionally, they wanted to incorporate one bright color for accentuating specific elements.
Mas Paletas
Logo and Brand Guide
Emerging from the vibrant urban sprawl of Mexico City, introducing Mas Paletas – a hidden gem and master creator of the most heavenly paletas on the entire planet. This cherished art of crafting paletas has been passed down through generations, a cherished family tradition that exudes unparalleled quality and authenticity.
Fueled by their passion for tradition and a love for homegrown fruits and natural ingredients, the visionary team behind Mas Paletas embarked on a journey to weave together an identity that is both playfully simple and irresistibly fun. Now, they are all set to share their delectable creations with the world, inviting everyone to savor this unforgettable experience. Get ready to indulge in the pure joy of Mas Paletas!
To establish a visual foundation for this brand, we assembled a mood board featuring diverse Mexican-inspired artwork and patterns. This allowed us to discuss potential art styles, graphic elements, and photographs that could effectively convey our brand’s identity. It served as a basic reference point to align with the company’s identity and creative direction.
Drawing inspiration from our collected information, we produced a series of sketches. These sketches were refined and adapted to become essential components of the brand’s visual identity.
