Battle of the Brands: Peloton Vs. Les Mills a review of two different ads to determine which one is more effective. We are going to do a side-by-side comparison of two ads: Peloton versus Les Mills.
Let’s start with Peloton. The opening frame is in a locker room with football players, and we hear someone giving a motivational speech.
Then they jump to medieval times, where there is a trainer standing on a platform talking to people from medieval times, peasants or something. They look confused, but they’re going along with what he’s saying because he sounds so convincing.
Then the scene cuts to a girl standing in the doorway of a rundown building, and it’s dark. I’m not sure how any of this fits in with Peloton or the story.
What we do know is it looks like a rundown condemned building with a trainer standing in it. Then it switches to a boardroom with a bunch of executives sitting, and there’s a motivational trainer giving some type of speech to the people there in this drab, colorless, dimly lit boardroom. His words get them excited, and they start clapping.
Then the scene jumps back to the locker room with a trainer motivating the football players, saying, ‘I want you to feel alive today.’ Then the scene switches back to Medieval Times, and the trainer in front of the peasants mentions something about ‘sizzle baby,’ and they repeat it back to him, ‘Sizzle.’ I really don’t think they have any idea what he’s talking about; I’m assuming this is supposed to be part of the gimmick. After the video, it shows someone using the Peloton bike.
Now let’s cover what is in the Les Mills video. The very first scene shows the new Les Mills Bodycombat XR equipment.
Then it shows a group of trainers on a screen. The scene then switches to a woman sitting on a couch with the Les Mills VR product next to her. She looks at it, puts it on, and is immersed in the VR world, striking at objects, ducking and dodging things virtually flying at her.
The video shows her in that experience.
It also shows that trainers are right there with her virtually. She pauses once that sequence of the game has completed; she’s very sweaty, looks over to one of her virtual trainers, and he says, ‘Let’s go again.’
Watch the video. Which one do you think does a better job of describing what the product is, what it does, and what it is like to experience using that product? One company shows the product at the end; the other shows the product throughout the entire video.