Sketch out your ideas.
Starting with a sketch on paper allows you to focus on the core idea without getting bogged down by digital tools and their features. It helps you think freely and creatively without any limitations.
No Need for Design Programs right out of the gate:
You don’t always need software to generate brilliant ideas. A simple pencil and paper can be just as effective. This approach encourages spontaneous and authentic creativity.
Some of our best work came from sketching the ideas out.
Generate Multiple Concepts:
By sketching out a few different ideas, you give yourself a range of options to explore and refine.
This process can help you discover the best direction for your campaign, logo, or any other branding element.
Moving Away from Online Design Inspirations
Unleash Your Originality:
Relying solely on bookmarked websites for inspiration can sometimes lead to derivative work.
By sketching, you tap into your unique vision and perspective, leading to more original and innovative concepts.
Direct Interpretation of Briefs:
Taking the copy or creative brief and sketching directly from it ensures your design is tailored to the specific message and goals.
This direct approach ensures the concept stays true to the original intent of the project.
Validate with Black and White Sketches
Focus on the Essentials:
If your concept looks good in black and white, it means the core idea is strong. Color can enhance a design, but it shouldn’t be the crutch that holds it together.
A good black and white sketch shows that the message is communicated effectively without any embellishments.
Effective Communication:
A winning idea is one that communicates the message clearly and powerfully in its simplest form.
If your black and white sketch conveys the intended message, then you have a solid foundation to build upon with color and other design elements.
Sketching ideas on paper is a powerful method in the creative process. It simplifies the initial stages, fosters original thinking, and ensures that the fundamental concept is strong. By focusing on the essentials and validating ideas in black and white, you lay the groundwork for effective and impactful marketing and branding designs. So next time you embark on a new project, remember to grab that pencil and paper and let your creativity flow!
If it is good enough for legendary Saul Bass it is good enough for you.
So sketch out your ideas.